Writer and development editor
BETTER THINKING, BETTER CONNECTION
My work – both as a writer and as an editor – centres on finding the very best way to communicate something. I always focus first on purpose, because without clear intent, content won’t fully connect with its audience. Professional experience tells me this holds true for anything that relies on text, from a novel to a commercial website.
As a writer, I produce thoughtful content for websites, non-fiction books, exhibitions, reports and other forms of text-based output. I work hard to identify then thread together the right information, ideas and stories to appeal to different audiences, using an intelligent yet straightforward style. With over 20 years’ professional experience as an editor as well as a writer, I am also expert in developing other people’s text-based content. Working on projects as varied as an academic book on design, an educational toolkit and a management report, I collaborate with both organisations and individuals to help them get really clear on what they need to say, and how best to say it.
I live and work in Norwich but my clients are also in London, elsewhere in the UK and, sometimes, further afield. I mostly work in the heritage, not-for-profit, publishing and visual arts sectors; I also take on commercial commissions. I not only write websites, develop book concepts, evaluate manuscripts and edit copy, I also create exhibition texts, write toolkits, generate content plans, think up slogans, consult on branding, etc. – anything where words need to do an excellent job of communicating something. I welcome the variety in my work as it helps me maintain a flexible and well-rounded approach to what I do.
Whatever kind of project I take on, I am always motivated by what well-chosen words can do to help support both people and positive change. More on the two aspects of what I do: writing, editing