Writer and development editor
BETTER THINKING, BETTER CONNECTION
As a writer and editor, my work centres on finding or helping other people find the best way to communicate something. This means focusing on story first, because clear intent drives the kind of writing that fully engages an audience. Without good thinking, content won’t really connect – and professional experience tells me that holds true for everything, from a novel to an annual report.
I write thoughtful content for websites, non-fiction books, exhibitions, reports and other forms of text-based output. I work hard to thread together information, ideas and stories for different audiences, using an intelligent yet straightforward style. With over 20 years’ professional experience as an editor as well as a writer, I am also expert in developing other people’s text-based content. On projects ranging from a novel to a new website, I work with both organisations and individuals to help them get really clear on what they need to say, and how best to say it.
I live and work in Norwich but my clients are also in London, elsewhere in the UK and, sometimes, further afield. I mostly work in the heritage, not-for-profit, publishing and visual arts sectors; I also take on commercial commissions. The variety of work I do helps me maintain a flexible and well-rounded perspective. I not only write websites, develop book concepts, evaluate manuscripts and edit copy, I also create exhibition texts, write toolkits, generate content plans, think up slogans, consult on branding, etc. – anything where words need to do an excellent job of communicating something. Whatever the project, I am always motivated by what well-chosen words can do to help support positive change.